Mobile applications have become an essential part of our daily lives. They serve as gateways to information, entertainment, communication, and productivity. While numerous apps compete for users’ attention, there is one that stands out from the rest, racing ahead as the fastest-growing app in the world. This article dives into the unprecedented short success story, unveiling its exponential growth and the impact it has had on global app markets. Though all that growing data is not absolute, as it changes users’ uses every other day,
Here are the ten fastest-growing apps in 2023
Kandji: Apple Device Management
Kandji has gained popularity as a comprehensive Apple device management solution, particularly among organizations that rely on Apple devices for their operations. It has been well-received in the market due to its ease of use, robust feature set, and focus on simplifying device management for Apple devices. Basically, Kandji is a connection security and management app for Apple devices. By the time of 2023, Kandji had taken the number one spot for the fastest-growing app of 2023, with 172% YoY growth in the number of customers (source: OKTA). It is essential to IT platforms as it covers multiple tasks, like;
- Device Configuration
- Software Deployment
- Security and Compliance
- Inventory and Asset Management
- Automated Workflows
- Monitoring and Troubleshooting
- Compliance Reporting
- Integration and API Access
Kandji will assist you in reducing the risk of threats and software vulnerabilities on your macOS system. And this app offers custom pricing based on the type and number of devices you have.
Grammarly: The AI Writing Assistant
Grammarly is a popular AI-powered writing assistant that helps users improve their writing skills. It offers real-time grammar and spelling checks, suggests vocabulary enhancements, provides style and tone suggestions, and offers clarity improvements for sentences and overall writing structure. Grammarly can be used in various contexts, including emails, essays, social media posts, professional documents, and more. It is a great writing app and a simplified app for all, with a YoY customer growth of 124% (OKTA). Why? Because it has
- Grammarly, an AI-powered writing assistant, enhances writing skills effectively.
- Furthermore, it offers real-time checks for grammar, spelling, vocabulary, style, and tone.
- This versatile tool is widely used for various writing contexts, including emails, essays, social media, and professional documents.
- The increasing demand for Grammarly is attributable to its ability to provide error-free and rapid writing improvements.
- Additionally, it assists in enhancing writing style, improving clarity, and ensuring coherence through its helpful suggestions.
- Notably, it supports multiple languages, making it a valuable tool, especially for non-native English speakers.
- It is accessible through various platforms, including browser extensions, desktop applications, and mobile apps.
- Moreover, Grammarly provides personalized insights and statistics, aiding users in identifying and improving their writing weaknesses.
- As a result, it enjoys widespread popularity among students and professionals seeking polished and clear writing for academic and business purposes.
Bob: Transforming HR Management
Bob is a modern HR platform designed to streamline and optimize human resources processes for modern businesses. Moreover, it offers a comprehensive set of tools and features to simplify HR management, enhance employee engagement, and drive organizational success. Notably, this app has YoY customer growth of 123% in 2023, as reported by OKTA.
Some key features of Bob, the modern HR platform
- Employee Data Management: Centralized database for managing employee information.
- Time and Attendance Tracking: Automated tracking of working hours and leave requests.
- Performance Management: Tools for performance reviews, goal setting, and feedback
- Onboarding and Offboarding: Streamlined processes for new hires and existing employees.
- Employee Self-Service: Portal for employees to update information and access resources.
- Benefits Administration: Management and automation of employee benefits.
- Analytics and Reporting: Insights into HR metrics and data-driven decision-making.
- Integrations and Customization: Integration with other business tools.
Bob is designed to enhance HR efficiency, improve employee experience, and drive organizational success by providing a modern, user-friendly, and comprehensive HR platform. Furthermore, the pricing offers custom pricing based on the size of your business.
Notion: All-in-One Productivity
Notion is a powerful all-in-one productivity application that allows users to create, organize, and manage various types of digital content. Moreover, it provides a flexible workspace where you can create and customize pages, databases, notes, tasks, and more.
This app will have YoY customer growth of 113% by 2023.
key functions and features of Notion
- The notion is an all-in-one productivity application for creating, organizing, and managing digital content.
- It allows you to create and customize pages, databases, notes, tasks, and more.
- Notion supports note-taking and document creation with text formatting, images, and media embedding.
- It provides task and project management features, including to-do lists, kanban boards, calendars, and reminders.
- Notion’s database feature lets you create structured collections of data with custom tables, properties, and filtering options.
- It supports collaboration and teamwork, allowing you to share pages, assign tasks, leave comments, and track changes in real time.
- Notion offers a variety of templates for different use cases, and you can create your own templates for streamlined workflows.
- It integrates with popular tools and services like Google Drive, Trello, and Slack.
- The notion is available on web, desktop (Windows and macOS), and mobile (iOS and Android) platforms.
- Its mobile apps provide a similar experience, allowing you to access and edit content on the go.
This app launched Notion AI, an add-on that uses artificial intelligence like ChatGPT to help you work faster. You can generate summaries, get insights, brainstorm ideas, create first drafts, and quickly action items — a valuable resource for creative workers and for your organization.
And for the pricing, this app has The Basic plan: Free and unlimited blocks for individuals, collaborative workspace, integrations, basic analytics, 7-day page history, up to 10 guests,
Plus plan: $8/month per user and unlimited blocks for teams, unlimited file uploads, 30-day page history, up to 100 guests, Business plan: $15/month per user and private team spaces, bulk PDF export, SAML SSO, advanced analytics, 90-day page history, up to 250 guests, Notion AI: add to any paid plan for $8/month per user, billed annually $10/month per user for monthly billing and Free plans (Source-OKTA).
Prisma Access is a cloud-delivered security platform developed by Palo Alto Networks. It provides secure access to applications and resources for remote users and branch offices, regardless of their location. The Prisma Access app is a component of this platform that allows users to connect securely to the Prisma Access service. This app now has YoY customer growth of 109% by 2023 (OKTA).
key functions of Prisma Access
- Secure Remote Access
- Global Protect Technology
- User Authentication
- Traffic Encryption
- Threat Prevention
- Policy Enforcement
- Application Optimization
- Centralized Management
The Prisma Access app provides secure and efficient remote access to corporate resources while maintaining robust security measures and protecting against cyber threats. There are three licensing plans for this fastest growing app, The Business, Business Premium, and Enterprise with pricing on request.
Navan: Travel and Expense Management
Navan (formerly known as TripActions) – your comprehensive business travel and expense management solution. As a leading platform in the industry, Navan offers a suite of powerful features designed to simplify and enhance your corporate travel experience. And the app has YoY customer growth of 100%, 2023.
Key facts about Navan
- The app is a business travel and expense management solution for all.
- It offers a wide range of features including reportable expenses, productivity tools, corporate card management, and policy controls.
- The platform provides access to a large inventory of bookings and local travel agents, helping users find the best travel deals and discounted rates.
- It includes real-time travel tracking, allowing users to keep track of their employees’ travel on the go.
- The AI-powered functionality of Navan utilizes machine learning to analyze data and provide personalized travel recommendations for users.
- The platform aims to enhance the overall travel experience for businesses and their employees by streamlining travel management processes and offering personalized suggestions based on individual preferences and travel patterns.
GitLab: DevOps and Collaboration Platform
It is a web-based DevOps platform that provides Git repository management, continuous integration (CI), and continuous deployment (CD) capabilities. Additionally, it allows teams to collaborate on code, track issues, and manage projects in a centralized and version-controlled environment. Furthermore, GitLab’s range of functions enables software developers and IT professionals to streamline their workflows, enhance collaboration, automate processes, ensure code quality and security, and leverage the benefits of open-source development. Notably, the app has YoY customer growth of 97% in 2023, as reported by OKTA.
Functions of GitLab
- This app has Projects creation and management.
- Collaboration tools for team members.
- Continuous Integration/Continuous Deployment (CI/CD) automation
- Code review and merge request functionality
- Testing automation and integration
- Code security features and vulnerability scanning
- Powerful version control with Git
- Flexibility to deploy code on any cloud platform
- Open-source foundation and community-driven development.
Ironclad: Mastering Contract Lifecycle Management
Ironclad is a contract lifecycle management (CLM) platform that helps organizations manage and automate their contract processes. Moreover, it is designed to streamline the entire contract workflow, from creation and negotiation to execution and management. Notably, the Fastest Growing App has YoY customer growth of 97% in 2023, as reported by OKTA.
Functions of Ironclad
- Streamlining the contract management process for improved efficiency and reduced risk, it offers:
- Contract creation and editing are made easy through templates and customizable clauses.
- Collaborative negotiation involving multiple stakeholders is a key feature.
- Additionally, workflow automation efficiently handles notifications, reminders, and approval processes.
- Centralized contract storage with secure access ensures organized and secure data.
- Moreover, advanced search functionality allows for the quick location of contracts and clauses.
- Furthermore, analytics and reporting tools effectively track contract performance and ensure compliance.
- Integration capabilities with other software systems further enhance workflow efficiency.
- In summary, the platform optimizes contract management processes, reducing risks while enhancing efficiency.
They provide pricing information tailored to the specific requirements and size of your organization. Rather than having a fixed pricing structure, Ironclad takes into account various factors such as the number of users, the desired features and functionalities, implementation support, and any additional customization or integration needs you may have.
Terraform Cloud is a cloud-based service provided by HashiCorp, the company behind Terraform. Additionally, it is a platform that enables organizations to collaborate, manage, and automate infrastructure provisioning using Terraform. Furthermore, the app has YoY customer growth of 93% in 2023, as reported by OKTA.
Key points about Terraform Cloud
- It facilitates remote state management, centralizing Terraform state files for efficiency.
- Additionally, it seamlessly integrates with version control systems like GitHub, enhancing collaboration and enabling change tracking.
- Moreover, Terraform Cloud provides separate workspaces for various projects, complete with variables, state management, and permissions.
- Notably, it offers policy enforcement and governance capabilities for infrastructure provisioning, ensuring compliance.
- Furthermore, the platform allows remote execution of Terraform commands, such as plan and apply runs.
- It supports scalability and encourages Infrastructure-as-Code (IaC) practices, simplifying infrastructure management.
- Consequently, Terraform Cloud streamlines workflows for teams working with Terraform, promoting efficiency and collaboration throughout the process.
Figma’s Key Features and Capabilities
Figma is a web-based collaborative design tool used for creating user interfaces, prototypes, and design assets. It allows multiple designers to work on the same project simultaneously, making it popular among design teams and remote collaborators. And as of now the app has YoY customer growth of 81%, 2023 (OKTA).
Key features of Figma
- In summary, the app offers a wide range of features including:
- Vector editing tools, enhancing design precision.
- Shape creation tools for creative design work
- Text manipulation capabilities for effective text arrangement.
- Image importing functionality to incorporate visuals seamlessly.
- Prototyping features with linked frames or artboards for user experience design.
- Simulating user interactions and flows, creating a realistic user experience.
- Real-time teamwork, ensuring efficient collaboration.
- Live updates and file sharing for seamless group work
- Commenting and feedback features for effective communication.
- Version history and the ability to revert to previous versions when needed.
- Component libraries for reusable design elements, promoting consistency.
- Design system management with defined tokens and style guides for unified design.
- Asset export in various formats for versatile use.
- Additionally, the app provides code snippets and CSS styles for easy implementation, ensuring design efficiency and productivity.
The listed apps have distinct purposes; however, they all share a common objective: providing unique value to their target markets. Moreover, their impressive growth indicates that they are effectively meeting the demands of their respective industries.
Nonetheless, it’s important to note that the provided list is only meant to serve as a general representation. Furthermore, the rankings are based solely on OKTA customer data and do not encompass the entire market. Additionally, presenting the data in percentages rather than absolute numbers can alter the perception of the situation.
Despite these considerations, it is captivating to track the progress of these Fastest Growing Apps. If you are a user of any of these apps, feel free to share your thoughts in the comments section. Similarly, if you believe that another app deserves a place on the list, we would love to hear your suggestions.